Finding your true size: the guide to a perfect fit

It is an unglamorous but essential secret: most women wear a size that doesn't suit them. Yet everything else depends on the right support — posture, comfort, and the way clothes fall.

Measure accurately

Two measurements are enough: your underbust and your bust. The difference between them gives the cup. Measure without tightening, standing, in front of a mirror — and preferably at the end of the day.

Read the signs of a poor fit

A band that rides up the back, cups that wrinkle or overflow, straps that dig in: all are signals that it's time to change size. The right bra makes itself forgotten.

The band, first pillar of support

Contrary to popular belief, it isn't the strap but the band that carries the support. It should sit horizontal and firm without compressing. Everything starts there.

Good support isn't felt: it is seen in the silhouette.

Taking the time for a proper fitting is giving yourself a daily comfort you no longer thought possible.